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Behind The Brand with Alice Peto China

We chat with Alice Peto, owner and Creative Director of WPC favourite Alice Peto. Read on to find out about her stunning new china collections and inspirations.

When did you set up Alice Peto, and what was the inspiration behind your decision to start the brand?

 

 

 

 

 

I set Alice Peto up in 2012 and launched at Decorex in 2013. I really felt there was a niche for everyday English china. I wanted to bridge the gap between formal and informal, classic and contemporary and as an illustrator you’re always looking for ways to express your designs.

 

 

How did you go about sourcing a manufacturer? Was it important that this was UK based?

 

 

 

 

 

It was incredibly important that we were an English company using English craftspeople. It was a long journey finding the right people but we got there and are thrilled to be working with a company based in Stoke-on-Trent, the world capital of ceramics!

What is your inspiration behind each collection? What is the process from sketch to production?

 

 

 

 

 

‘Birds’ was my first collection, I wanted a beautiful colour pallet that complimented each other and from there I created each whimsical character. The Oasis collection evokes the romance of distant lands and the gold rim a touch of elegance. So I would say I am inspired by nature and my surroundings, I try not to be influenced by fashion as I want all our pieces to be timeless and always beautiful but yet useful. The process starts in my mind as a colour then a shape and lastly an illustration.

 

 

Cup & Saucer, Guinea Fowl, Stone Grey
Alice Peto
£18.00
Oven Dish, Penguin, Large, Lapis Lazul, 33cm
Alice Peto
£35.00
Side Plate, Guinea Fowl Egg, Stone Grey, 21cm
Alice Peto
£16.00
Ramekin, Mixed Designs, Set of 4
Alice Peto
£25.00
Oven Dish, Flamingo, Oval, Rose Pink, Large, 34 x 23.5cm
Alice Peto
£38.00
Jug, Pineapple, Aqua with Gold Band, 1 Pint
Alice Peto
£45.00
Espresso Cup & Saucer, Camel, Marine Blue with Gold Rim
Alice Peto
£28.00
Side Plate, Palm Tree, Cerise Pink with Gold Rim, 21cm
Alice Peto
£26.00

What sets Alice Peto apart?

 

 

 

 

 

I think that what sets us apart is everything starts as a piece of Alice Peto art. I also oversee the whole process which means I am able to keep the china true to what I personally love.

 

 

What is the inspiration behind your new English Garden collection?

 

 

 

 

 

Blue and white china is quintessentially English which I wanted to recreate but with a modern yet hand drawn softness.

 

 

Dinner Plate, Pea Pod, 26cm
Alice Peto
£24.00
Cereal Bowl, Pea Pod, 18cm
Alice Peto
£16.00
Jug, Pea Pod, 1 Pint
Alice Peto
£28.00
Mug, Pea Pod, 8.5 x 9cm
Alice Peto
£14.00
Dinner Plate, Rose Hip, 26cm
Alice Peto
£24.00
Pasta/Salad Bowl, Rose Hip, 23cm
Alice Peto
£22.00
Mug, Rose Hip, 9 x 8.5cm
Alice Peto
£14.00
Oven Dish, Rose Hip, Rectanuglar, Medium
Alice Peto
£30.00

What is next for Alice Peto?

 

 

 

 

 

I’m designing something totally different not china... to compliment the existing collections, very exciting- it’s still very much work in progress in the studio but hopefully it will be on the shelves in late 2019.

 

 

What is your favourite design from the collection?

 

 

 

 

 

I love the penguin still, he looks mischievous and rather grumpy - my new favourite is the rosehip as the teal hues in the watercolour add a feeling of aquamarine waters on a hot holiday.

 

 

Dinner Plate, Penguin, Lapis Lazuli, 26cm
Alice Peto
£24.00
Side Plate, Penguin Paw, Lapis Lazuli, 21cm
Alice Peto
£16.00
Jug, Penguin, Lapis Lazuli, 1 Pint
Alice Peto
£28.00
Oven Dish, Penguin, Large, Lapis Lazul, 33cm
Alice Peto
£35.00

What is it about The Wedding Present Co. that stands out to you?

 

 

 

 

 

I just love the personal and incredibly friendly approach the company gives, wonderful products in beautiful surroundings.

 

 

Alice's Top Presents

Teapot, Mythical Creatures, China, 0.8L
Kit Kemp
£161.00
Iona Large Wine Glass
William Yeoward
£85.00
Pineapple Centrepiece- 19" Isadora Gold
William Yeoward
£3350.00
7-Piece Place Setting, Baguette, Silver Plate
Carrs Cutlery
£172.00
Carving Set, Stag Antler Handles, Set of 3
Abbeyhorn
£198.00
Stand Mixer, Artisan, Candy Apple, 4.8l
Kitchen Aid
£649.00
Tray, Giraffe, Square, 40 x 40cm
CH Collection
£32.50
500 Portraits: 25 Years Of The BP Portrait Award, Hardback
Books
£25.00
Fine Silver Photo Frame, 4x6"
The White Company
£35.00
Polo Fringe Picnic Rug, Herringbone,Navy & Mustard
Tweedmill
£71.00
Duvet Cover- Egyptian Cotton Percale, Single, 2 Row Cord, White
Peter Reed
£109.50
Bar Craft Connoisseur Deluxe Lever-Arm Corkscrew Gift Set
Kitchen Craft
£60.00