Behind The Brand with Alice Peto China

When did you set up Alice Peto, and what was the inspiration behind your decision to start the brand?

I set Alice Peto up in 2012 and launched at Decorex in 2013. I really felt there was a niche for everyday English china. I wanted to bridge the gap between formal and informal, classic and contemporary and as an illustrator you’re always looking for ways to express your designs.

How did you go about sourcing a manufacturer? Was it important that this was UK based?

It was incredibly important that we were an English company using English craftspeople. It was a long journey finding the right people but we got there and are thrilled to be working with a company based in Stoke-on-Trent, the world capital of ceramics!

What is your inspiration behind each collection? What is the process from sketch to production?

‘Birds’ was my first collection, I wanted a beautiful colour pallet that complimented each other and from there I created each whimsical character. The Oasis collection evokes the romance of distant lands and the gold rim a touch of elegance. So I would say I am inspired by nature and my surroundings, I try not to be influenced by fashion as I want all our pieces to be timeless and always beautiful but yet useful. The process starts in my mind as a colour then a shape and lastly an illustration.

What sets Alice Peto apart?

I think that what sets us apart is everything starts as a piece of Alice Peto art. I also oversee the whole process which means I am able to keep the china true to what I personally love.

What is the inspiration behind your new English Garden collection?

Blue and white china is quintessentially English which I wanted to recreate but with a modern yet hand drawn softness.

What is next for Alice Peto?

I’m designing something totally different not china... to compliment the existing collections, very exciting- it’s still very much work in progress in the studio but hopefully it will be on the shelves in late 2019.

What is your favourite design from the collection?

I love the penguin still, he looks mischievous and rather grumpy - my new favourite is the rosehip as the teal hues in the watercolour add a feeling of aquamarine waters on a hot holiday.

What is it about The Wedding Present Co. that stands out to you?

I just love the personal and incredibly friendly approach the company gives, wonderful products in beautiful surroundings.