It was incredibly important that we were an English company using English craftspeople. It was a long journey finding the right people but we got there and are thrilled to be working with a company based in Stoke-on-Trent, the world capital of ceramics!

‘Birds’ was my first collection, I wanted a beautiful colour pallet that complimented each other and from there I created each whimsical character. The Oasis collection evokes the romance of distant lands and the gold rim a touch of elegance. So I would say I am inspired by nature and my surroundings, I try not to be influenced by fashion as I want all our pieces to be timeless and always beautiful but yet useful. The process starts in my mind as a colour then a shape and lastly an illustration.

I think that what sets us apart is everything starts as a piece of Alice Peto art. I also oversee the whole process which means I am able to keep the china true to what I personally love.

Blue and white china is quintessentially English which I wanted to recreate but with a modern yet hand drawn softness.

I’m designing something totally different not china... to compliment the existing collections, very exciting- it’s still very much work in progress in the studio but hopefully it will be on the shelves in late 2019.

I love the penguin still, he looks mischievous and rather grumpy - my new favourite is the rosehip as the teal hues in the watercolour add a feeling of aquamarine waters on a hot holiday.

I just love the personal and incredibly friendly approach the company gives, wonderful products in beautiful surroundings.